The Client: Phoenix Technologies, Dubai, Sharjah, UAE
Business Need: Phoenix Technology buys printing products from different supplier namely Espon, Xerox, GMG Color, Xrite, Troika, Veripress, Elpical and they sell them across the world. They have many sales persons who deal with the customers. And their purchase persons deal with their suppliers. Until this application was developed both sales team and purchase team were working in isolated environment. Hence it was difficult to know the profit margin while negotiating with supplier or customer. They needed a platform where at each stage of negotiation either with supplier or with the customer they will be able to know their profit margin.
Project Description: The Trading System CRISORD which we developed for Phoenix enabled sales person & purchase person to negotiate with the Customer & Supplier in a single view and estimate the profitability before closing the deal. It helps management to have overall visibility of business, profitability of each deal and effectiveness of each team member. With this system in place all the sales person will be more accountable for their roles and responsibility. It takes care of multiple currency and multiple iteration of negotiation which is normal in the industry. It improves their capability to execute bigger projects involving larger volume of resources (Sales Person, Purchase Person, Management, Admin, Purchased Items, and Selling Items). Now they can execute many projects in parallel. The system has also built in CRM system which provides better tracking and reporting of items across the projects, Suppliers, Customers and Implementation.